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Asus, Trend Micro Tops The List Of Taiwan International Brand Value


Last month, a list have been released containing the 2018 Taiwan International Brand Value where ASUS, Trend Micro still ahead of other Taiwan global brands. This list was sponsored by Industrial Development Bureau (IDB) of the Ministry of Economic Affairs of Taiwan.

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Although with a -4% brand value in 2018, Asustek Computers still tops the Taiwan global brands with 16.19% (US$ 1.619 Billion) total international brand value while Trend Micro comes second with 14.95% (US$1.495Billion). The steady Want Want Holdings Limited holds the third place with US$897Million.

Rounding up the top five are CTBC holdings (US$603Million) and Advantech (US$500Million). Both brands show strong demands that earns their spot. From 6th to 10th spots are Cathay Financial Holdings, Bicycle Brand Giant, 85 degrees CafĂ©, Acer and Mediatek. MSI re-enter the top 20 brand that have more focused on E-Sports.
 
Source (IDB, Ministry of Economic Affairs)
Taiwan electronics, semiconductor and technology sectors maintain the proper growth to at least catch up in the demand of the high technology society. The Taiwan international brands mentioned have grown by 0.2% even facing some global uproar as they maintain a steady growth.

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