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Manager, member of Apo Hiking Society, Butch Dans passes away at 69

Butch Dans, a veteran talent manager who helped establish the Apo Hiking Society and breathed new life into Original Pilipino Music, dies at 69 years old.

His son Anton Dans told ABS-CBN News that his father died peacefully in his sleep at 6:15 a.m. Thursday, surrounded by relatives at their home in Quezon City, due to chronic obstructive pulmonary disease (COPD).

Dans, who fought COPD for more than a decade, is also known for his “tax nicotine to the max” campaign to educate the government and the public of the dangers of smoking cigarettes.

Dans handled the careers of Leah Navarro, Noel Cabangon, Baihana, Lyn Sherman, Bituin Escalante, and Fourplay, among others, in addition to his work as a recording executive. For the past four decades, he has been credited with championing OPM.

A family friend, designer Eric Pineda, recounted how Dans entrusted him with the APO's wardrobe for many landmark shows, including "Dalawampu NAPO Sila," "APO Silver Down," and other concerts. 

“I would miss our long chats, he was a very cool and insightful man," said Pineda, who also coordinated the Dans' bridal attire for their silver wedding anniversary as well as their three children's weddings.

Cabangon also praised Dans' meticulous approach to his work, also jokingly stating that, with Danny Javier's retirement, he might be the next "APO" member. Cabangon and APO first collaborated in 1999, when APO performed his MetroPop Song Festival composition "Dito Sa Kanto." Dans was first and foremost a friend and barkada, he said.

The arrangements of his cremation, funeral, and online memorial are still being worked out by the Dans family. “People who served with my father all over the world are showering us with love,” Anton said. “We appreciate it. My father would like people to treasure his memories rather than miss him excessively.”


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